{"title":"Gene","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWelcome to ATC Music Merch, your ultimate destination for officially licensed Gene merchandise! Step into the literate, romantic, indie-rock world of one of the most underrated British bands of the Britpop era with our exclusive collection of t-shirts, hoodies, jumpers, and accessories celebrating Gene's distinctive songcraft. Whether you've followed Gene since *Olympian* or recently discovered their thoughtful, Smiths-influenced sound, our merchandise lets you fly the flag for one of indie's most overlooked acts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExplore our meticulously curated selection of Gene merchandise, featuring designs inspired by the band's classic image and the heartfelt, melodically rich indie rock that has defined their catalogue. Crafted from premium materials, our t-shirts deliver both comfort and lasting print quality, adorned with graphics drawn from celebrated releases such as *Olympian* and *Drawn to the Deep End*.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStay warm with our hoodies and jumpers, designed to reflect the band's poetic, romantic aesthetic and the soulful frontmanship of the late Martin Rossiter. Whether you're a longtime fan or new to Gene's catalogue, our collection has something for every fan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eComplete your look with our accessories, adding a literate indie touch to any outfit. From caps to patches, our pieces let you celebrate the band's lasting style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eATC Music Merch is committed to providing authentic, officially licensed merchandise that honours Gene's place in British indie history. Each item in our collection celebrates their craftsmanship and the loyal fanbase they built.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you're listening to \"For the Dead,\" \"Olympian,\" or \"Fighting Fit,\" our Gene collection has everything you need to celebrate one of Britpop's most heartfelt acts. Shop now and embrace the legacy of Gene, exclusively at ATC Music Merch.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"gene-t-shirt-classic-logo-black","title":"Gene T-Shirt: Classic Logo (Black)","description":"\u003cp\u003ePick up the \u003cstrong\u003eGene T-Shirt: Classic Logo (Black)\u003c\/strong\u003e — officially licensed Gene merchandise in black Soft-style cotton, fronted by the band's wordmark from the Britpop era.\u003c\/p\u003e\u003cp\u003eGene came up through the Britpop wave with Olympian (1995) and Drawn to the Deep End (1997), Martin Rossiter's frontman delivery often pulled into Smiths-and-Morrissey comparisons. The Classic Logo design carries the band's serif wordmark on the chest.\u003c\/p\u003e\u003cp\u003eStandard unisex short-sleeve cut in soft-style cotton. Soft hand after the first wash, ready for Britpop-revival nights and lazy weekend rotation.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRockoff officially licensed product\u003c\/li\u003e\n\u003cli\u003eStyle: Unisex T-Shirt\u003c\/li\u003e\n\u003cli\u003eDesign: Classic Logo\u003c\/li\u003e\n\u003cli\u003eColour: Black\u003c\/li\u003e\n\u003cli\u003eMaterial: Soft-style cotton\u003c\/li\u003e\n\u003cli\u003eGreat for: Gene fans, Britpop collectors, indie-rock wardrobe, daily band wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gene","offers":[{"title":"Small \/ Black","offer_id":53024897794332,"sku":"GENETS01MB01","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Medium \/ Black","offer_id":53024897827100,"sku":"GENETS01MB02","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Large \/ Black","offer_id":53024897859868,"sku":"GENETS01MB03","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"X-Large \/ Black","offer_id":53024897892636,"sku":"GENETS01MB04","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"XX-Large \/ Black","offer_id":53024897925404,"sku":"GENETS01MB05","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/1678\/4668\/files\/GENETS01MB.jpg?v=1758557507"},{"product_id":"gene-t-shirt-classic-logo-brown","title":"Gene T-Shirt: Classic Logo (Brown)","description":"\u003cp\u003eThrow on the \u003cstrong\u003eGene T-Shirt: Classic Logo\u003c\/strong\u003e in brown Soft-style cotton — officially licensed Gene merchandise printed with the band's Classic Logo across the chest.\u003c\/p\u003e\n\u003cp\u003eGene came out of London in the mid-90s with a sound that paid open homage to The Smiths while building a Britpop-adjacent identity of their own. The Classic Logo design carries the band's signature wordmark in a print sized for the front of the tee.\u003c\/p\u003e\n\u003cp\u003eBrown Soft-style cotton in a unisex short-sleeve cut, sized Small to XX-Large. Pulls on for a Britpop revival night, a 90s-indie tribute set or a daily-wear nod to one of the era's underloved bands.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRockoff officially licensed product\u003c\/li\u003e\n\u003cli\u003eStyle: Unisex T-Shirt\u003c\/li\u003e\n\u003cli\u003eDesign: Classic Logo\u003c\/li\u003e\n\u003cli\u003eColour: Brown\u003c\/li\u003e\n\u003cli\u003eMaterial: Soft-style cotton\u003c\/li\u003e\n\u003cli\u003eGreat for: Gene fans, Britpop revival nights, 90s-indie tribute sets, daily wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gene","offers":[{"title":"Small \/ Brown","offer_id":53140629389596,"sku":"GENETS01MBR01","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Medium \/ Brown","offer_id":53140629422364,"sku":"GENETS01MBR02","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Large \/ Brown","offer_id":53140629455132,"sku":"GENETS01MBR03","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"X-Large \/ Brown","offer_id":53140629487900,"sku":"GENETS01MBR04","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"XX-Large \/ Brown","offer_id":53140629520668,"sku":"GENETS01MBR05","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/1678\/4668\/files\/GENETS01MBR.jpg?v=1760110070"}],"url":"https:\/\/atcmusicmerch.com\/collections\/gene.oembed","provider":"ATC Music Merch","version":"1.0","type":"link"}