Pin an alternate take on The Who's mod-era visual canon onto your jacket with the The Who Standard Patch: Arrow Logo, an officially licensed woven polyester patch carrying the band's arrow-script wordmark.

The Who formed in West London in 1964 and built one of the most-cited catalogues in classic British rock across My Generation, Tommy and Quadrophenia. The arrow-style wordmark sits inside their mod-era visual identity, on a polyester woven patch.

• Officially licensed The Who product
• Style: Standard Woven Patch
• Design: Arrow Logo
• Material: Woven polyester
• Great for: denim jackets, gig bags, The Who collectors, mod-rock fans

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Items in stock at our UK shop are dispatched in 1–2 working days. You'll see this under the Add to Bag button when you pick your size.

All other items come from our licensed partner's warehouse and are dispatched in about 5 working days (up to 10 at busy times).

UK delivery is Royal Mail Tracked, usually 2–4 working days after dispatch, and free on UK orders over £40. Delivery costs are shown at checkout.

All items are dispatched from the UK.