Throw on the The Who Long Live Rock Denim Jacket (Back Print) in blue cotton denim — officially licensed The Who merchandise carrying the Long Live Rock title across the full back panel.

Long Live Rock was the Pete Townshend track that gave the 1979 documentary The Kids Are Alright its closing statement, and the phrase has since become one of the band's shorthand catalogue slogans alongside My Generation. Rendered in bold type across a denim back panel it reads as classic-rock declaration, a piece for fans who want a Who piece that isn't leaning on the mod-target or Union Jack imagery.

Unisex cotton denim body with a back print, chest and side pockets, and a button-front closure. Available in a blue colourway. Wear open over a band tee so the back graphic stays visible, or layer over a hoodie for gig-day styling.

• Rockoff officially licensed product
• Style: Unisex Denim Jacket
• Design: Long Live Rock
• Design Features: Back print
• Colour: Blue
• Material: Cotton denim
• Great for: The Who collectors, classic-rock wardrobes, gigs, daily wear

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Items in stock at our UK shop are dispatched in 1–2 working days. You'll see this under the Add to Bag button when you pick your size.

All other items come from our licensed partner's warehouse and are dispatched in about 5 working days (up to 10 at busy times).

UK delivery is Royal Mail Tracked, usually 2–4 working days after dispatch, and free on UK orders over £40. Delivery costs are shown at checkout.

All items are dispatched from the UK.