Anchor a rotation with the The Who T-Shirt: The Kids Are Alright in white soft-style cotton — officially licensed The Who merchandise carrying "The Kids Are Alright" title in a poster-typography treatment across the front.

"The Kids Are Alright" first landed on My Generation (December 1965), one of the mod-era Pete Townshend cuts that carried the record's take on early-1960s British youth culture. The phrase was later reused as the title of Jeff Stein's 1979 concert documentary about the band, and the two contexts have kept the line permanently attached to the mod-era identity fans still trade in.

Available in a white colourway on soft-style cotton, this unisex short-sleeve tee runs a regular fit with a crew neckline. Good picking for a Quadrophenia-to-Kids-Are-Alright film rotation, mod-era listening sessions, or an everyday classic-rock white-tee layer.

• Rockoff officially licensed product
• Style: Unisex Short-Sleeve T-Shirt
• Design: The Kids Are Alright
• Colour: White
• Material: soft-style cotton
• Great for: The Who fans, mod-era collectors, classic-rock rotation, Kids-Are-Alright documentary rewatch nights

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Order processing times: Most orders are processed within 5 working days, however, during busy times it could take up to 10 working days. Once the order has been processed it will be dispatched for shipping.

How long does shipping take?

In stock items will be dispatched as soon as it has been processed. 

Please note, we do not stock all 8000+ items, and have to order from our licensed partner at times which could cause a slight delay. We will however, get the item to you as quickly as possible. Once the item has been received we will dispatch it within 2 days.

Will I need to pay customs fees?
Customers are responsible for any customs fees incurred (only applicable when ordering internationally). All items are dispatched from the UK.