Pin a piece of British mod-rock heritage onto your jacket with the The Who Standard Patch: Target Logo, an officially licensed woven polyester patch built around the band's target emblem.

The Who adopted the red-white-and-blue target as a visual signature during their mid-sixties mod-era rise, alongside the Union Jack and Pete Townshend's onstage windmill. The target remains one of the most-recognised marks in British rock, here on a polyester woven patch.

• Officially licensed The Who product
• Style: Standard Woven Patch
• Design: Target Logo
• Colour: Red, white and blue
• Material: Woven polyester
• Great for: denim jackets, gig bags, mod-rock collectors, The Who fans

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Order processing times: Most orders are processed within 5 working days, however, during busy times it could take up to 10 working days. Once the order has been processed it will be dispatched for shipping.

How long does shipping take?

In stock items will be dispatched as soon as it has been processed. 

Please note, we do not stock all 8000+ items, and have to order from our licensed partner at times which could cause a slight delay. We will however, get the item to you as quickly as possible. Once the item has been received we will dispatch it within 2 days.

Will I need to pay customs fees?
Customers are responsible for any customs fees incurred (only applicable when ordering internationally). All items are dispatched from the UK.