Sew on the The Who Standard Woven Patch: Target (Retail Pack) in multicolour polyester — officially licensed The Who merchandise rendering the band's mod-era target roundel in woven form.

The Who's target roundel came out of RAF and mod culture in the mid-sixties, and became part of the band's Union-Jack-adjacent visual identity alongside the "The Who" wordmark. Fifty-plus years on it still reads as instant Who shorthand.

Woven polyester face. Sew onto denim, canvas, or backpack. Sold in a card-sleeve retail pack.

• Rockoff officially licensed product
• Style: Standard Patch (Retail Pack)
• Design: Target
• Colour: Multicolour
• Material: Polyester
• Style of attachment: Sew-on
• Dimensions: Size varies with design (approx 100mm × 100mm square, 100mm × 50mm rectangular, or 90mm diameter circular)
• Great for: The Who fans, mod-culture collectors, denim jacket customisation, gig-battle vests

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Order processing times: Most orders are processed within 5 working days, however, during busy times it could take up to 10 working days. Once the order has been processed it will be dispatched for shipping.

How long does shipping take?

In stock items will be dispatched as soon as it has been processed. 

Please note, we do not stock all 8000+ items, and have to order from our licensed partner at times which could cause a slight delay. We will however, get the item to you as quickly as possible. Once the item has been received we will dispatch it within 2 days.

Will I need to pay customs fees?
Customers are responsible for any customs fees incurred (only applicable when ordering internationally). All items are dispatched from the UK.