Last Time Offered. Slip into the The Who Target Logo Polo Shirt in blue 100% cotton before final stock clears — officially licensed The Who merchandise pairing the RAF Mod roundel with the band wordmark in a tipped polo cut.

The RAF roundel landed in the British Mod scene in the early 60s and became The Who's visual anchor through Pete Townshend's stage shirts and the entire Quadrophenia aesthetic. Tipped collar and cuffs add structure; the Target Logo sits front-left as the only allegiance signal needed.

Available in a blue colourway, the polo runs in 100% cotton with a unisex cut, short sleeves, a tipped collar and tipped cuffs. It works at summer events, outdoor work and smarter pub nights, the kind of place a tour T-shirt feels too casual. Once final stock runs through, this design moves to the vintage-only side of The Who catalogue.

• Rockoff officially licensed product
• Style: Unisex Short-Sleeve Polo Shirt
• Design: Target Logo with tipped collar and cuffs
• Colour: Blue
• Material: 100% cotton
• Last Time Offered: final stock
• Great for: Who fans, Mod-revival wardrobes, smart-casual wear, summer gigs

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Order processing times: Most orders are processed within 5 working days, however, during busy times it could take up to 10 working days. Once the order has been processed it will be dispatched for shipping.

How long does shipping take?

In stock items will be dispatched as soon as it has been processed. 

Please note, we do not stock all 8000+ items, and have to order from our licensed partner at times which could cause a slight delay. We will however, get the item to you as quickly as possible. Once the item has been received we will dispatch it within 2 days.

Will I need to pay customs fees?
Customers are responsible for any customs fees incurred (only applicable when ordering internationally). All items are dispatched from the UK.