Pull on six decades of mod-rock identity with the The Who Pullover Hoodie: Target Classic, officially licensed black cotton carrying The Who's RAF-roundel mark on a structured pullover.

The Who adopted the RAF roundel in the mid-sixties as part of the wider mod uniform, and the target has stayed on the band's merchandise for six decades. It's the rare rock symbol that crosses straight from gig poster to scooter panel to parka back without missing a beat, and has outlasted nearly every other British rock mark of its era.

Built in cotton with a drawcord hood, ribbed cuffs and hem and a deep front pouch pocket, the hoodie cuts in a unisex fit. Long sleeves carry through to ribbed cuffs, and the target sits centred on the black chest panel without crowding the hood. Layers cleanly under a parka or denim jacket.

• Rockoff officially licensed product
• Style: Unisex Pullover Hoodie
• Design: Target Classic (RAF roundel, mod-era)
• Colour: Black
• Material: Cotton
• Features: Drawcord hood, pouch pocket, ribbed cuffs/hem
• Great for: gigs, daily wear, mod & classic-rock collectors

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Order processing times: Most orders are processed within 5 working days, however, during busy times it could take up to 10 working days. Once the order has been processed it will be dispatched for shipping.

How long does shipping take?

In stock items will be dispatched as soon as it has been processed. 

Please note, we do not stock all 8000+ items, and have to order from our licensed partner at times which could cause a slight delay. We will however, get the item to you as quickly as possible. Once the item has been received we will dispatch it within 2 days.

Will I need to pay customs fees?
Customers are responsible for any customs fees incurred (only applicable when ordering internationally). All items are dispatched from the UK.