Stitch on mod-rock royalty with the The Who Target Back Patch — an officially licensed multicolour woven sew-on in 95% cotton 5% polyester, carrying the band's most enduring graphic.

The roundel target became The Who's calling card during the mid-60s mod era, picked up by Pete Townshend from the RAF roundel and worn onto blazers across Carnaby Street. It has been Who shorthand for fifty years.

Sized for battle-jacket back panels. Sew on with heavy thread.

• Rockoff officially licensed product
• Style: Back Patch
• Design: Target (mod roundel)
• Colour: Multicolour
• Material: 95% cotton, 5% polyester
• Great for: Who collectors, mod-rock builds, denim and leather jackets

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Items in stock at our UK shop are dispatched in 1–2 working days. You'll see this under the Add to Bag button when you pick your size.

All other items come from our licensed partner's warehouse and are dispatched in about 5 working days (up to 10 at busy times).

UK delivery is Royal Mail Tracked, usually 2–4 working days after dispatch, and free on UK orders over £40. Delivery costs are shown at checkout.

All items are dispatched from the UK.