Sport the The Who T-Shirt: Maximum Rhythm & Blues in white soft-style cotton — officially licensed The Who merchandise carrying the band's earliest poster slogan on a regular-fit unisex tee.

"Maximum R&B" was the strapline that ran on The Who's 1964 to 1965 Marquee Club residency posters, designed by Brian Pike and paired with the Pete Townshend windmill silhouette. It is the slogan that helped position the band as the loudest, hardest mod act in London during the Bluesbreakers era, a visual signature that has outlived most of British rock's poster heritage.

Soft-style cotton with a clean printed graphic. Available in a white colourway, comfortable for gigs, daily wear, or layered under a denim or parka, with a regular unisex cut.

• Rockoff officially licensed product
• Style: Unisex Short-Sleeve T-Shirt
• Design: Maximum Rhythm & Blues
• Colour: White
• Material: Soft-style cotton
• Great for: The Who collectors, mod-revival fans, daily wear, gifts for sixties-rock diehards

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Items in stock at our UK shop are dispatched in 1–2 working days. You'll see this under the Add to Bag button when you pick your size.

All other items come from our licensed partner's warehouse and are dispatched in about 5 working days (up to 10 at busy times).

UK delivery is Royal Mail Tracked, usually 2–4 working days after dispatch, and free on UK orders over £40. Delivery costs are shown at checkout.

All items are dispatched from the UK.