Deck out your jacket with the The Who Button Badge Pack: Target in multicolour plastic & metal — officially licensed The Who merchandise built around the mod-roundel target the band carried through the 1960s.

The red-white-blue target became The Who's visual handshake when Pete Townshend, Keith Moon, John Entwistle and Roger Daltrey adopted the RAF roundel during the mid-60s Mod boom, stencilled onto parkas and stuck on Lambrettas before it ended up screen-printed onto the band's shirts. The badges hold the design across the set.

• The Who officially licensed product
• Style: Button Badge Pack
• Design: Target
• Colour: Multicolour
• Material: Plastic & metal
• Pack contents: Badge set
• Dimensions: Each badge approx 25mm diameter; packaging approx 100mm × 147mm
• Great for: The Who fans, mod-revival jackets, parka-lapel pinning

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Order processing times: Most orders are processed within 5 working days, however, during busy times it could take up to 10 working days. Once the order has been processed it will be dispatched for shipping.

How long does shipping take?

In stock items will be dispatched as soon as it has been processed. 

Please note, we do not stock all 8000+ items, and have to order from our licensed partner at times which could cause a slight delay. We will however, get the item to you as quickly as possible. Once the item has been received we will dispatch it within 2 days.

Will I need to pay customs fees?
Customers are responsible for any customs fees incurred (only applicable when ordering internationally). All items are dispatched from the UK.