Grab the The Who T-Shirt: Maximum R&B in black soft-style cotton — officially licensed The Who merchandise carrying the "Maximum R&B" tour phrasing and 1960s poster typography across the front.

"Maximum R&B" is one of the earliest phrases The Who put on their live posters: it ran through the Marquee Club residency in London in late 1964 and stayed attached to the mod-era touring circuit right through the run-up to My Generation (1965). The typography on this tee references that same graphic-design register: thick sans lettering, poster-scaled hierarchy, an inheriting of British mod-visual language.

Available in a black colourway on soft-style cotton, this unisex short-sleeve tee runs a regular fit with a crew neckline. Good picking for a Quadrophenia rewatch, mod-era listening sessions, or an everyday classic-rock layer.

• Rockoff officially licensed product
• Style: Unisex Short-Sleeve T-Shirt
• Design: Maximum R&B
• Colour: Black
• Material: soft-style cotton
• Great for: The Who fans, mod-era collectors, Quadrophenia rewatch nights, classic-rock rotation

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Order processing times: Most orders are processed within 5 working days, however, during busy times it could take up to 10 working days. Once the order has been processed it will be dispatched for shipping.

How long does shipping take?

In stock items will be dispatched as soon as it has been processed. 

Please note, we do not stock all 8000+ items, and have to order from our licensed partner at times which could cause a slight delay. We will however, get the item to you as quickly as possible. Once the item has been received we will dispatch it within 2 days.

Will I need to pay customs fees?
Customers are responsible for any customs fees incurred (only applicable when ordering internationally). All items are dispatched from the UK.