Sling on The Who Cotton Tote Bag: Target (Back Print) in multicolour cotton — officially licensed merchandise printed with the Mod target roundel on both front and back panels.

The target roundel became the Mod scene's calling card in 60s Britain. The Who wore it on stage and turned it into one of British rock's most enduring visual symbols, still shorthand for the whole cultural moment sixty years on.

Available in a multicolour print, zip-top closure, back print as well as front. Sized as a full shopper. Good for records, books, groceries, or a night at a gig where you don't want anything sliding out.

• Rockoff officially licensed product
• Style: Cotton Tote Bag (Zip Top, Back Print)
• Design: Target
• Colour: Multicolour
• Material: Cotton
• Dimensions: Approx 400mm × 390mm × 105mm gusset
• Great for: shopping, books, records, gig merch, Who fans

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Items in stock at our UK shop are dispatched in 1–2 working days. You'll see this under the Add to Bag button when you pick your size.

All other items come from our licensed partner's warehouse and are dispatched in about 5 working days (up to 10 at busy times).

UK delivery is Royal Mail Tracked, usually 2–4 working days after dispatch, and free on UK orders over £40. Delivery costs are shown at checkout.

All items are dispatched from the UK.