Pin an alternate take on The Who's mod-era visual canon onto your jacket with the The Who Standard Patch: Arrow Logo, an officially licensed woven polyester patch carrying the band's arrow-script wordmark.

The Who formed in West London in 1964 and built one of the most-cited catalogues in classic British rock across My Generation, Tommy and Quadrophenia. The arrow-style wordmark sits inside their mod-era visual identity, on a polyester woven patch.

• Officially licensed The Who product
• Style: Standard Woven Patch
• Design: Arrow Logo
• Material: Woven polyester
• Great for: denim jackets, gig bags, The Who collectors, mod-rock fans

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Order processing times: Most orders are processed within 5 working days, however, during busy times it could take up to 10 working days. Once the order has been processed it will be dispatched for shipping.

How long does shipping take?

In stock items will be dispatched as soon as it has been processed. 

Please note, we do not stock all 8000+ items, and have to order from our licensed partner at times which could cause a slight delay. We will however, get the item to you as quickly as possible. Once the item has been received we will dispatch it within 2 days.

Will I need to pay customs fees?
Customers are responsible for any customs fees incurred (only applicable when ordering internationally). All items are dispatched from the UK.