Sew on the The Who Standard Woven Patch: Target (Retail Pack) in multicolour polyester — officially licensed The Who merchandise rendering the band's mod-era target roundel in woven form.

The Who's target roundel came out of RAF and mod culture in the mid-sixties, and became part of the band's Union-Jack-adjacent visual identity alongside the "The Who" wordmark. Fifty-plus years on it still reads as instant Who shorthand.

Woven polyester face. Sew onto denim, canvas, or backpack. Sold in a card-sleeve retail pack.

• Rockoff officially licensed product
• Style: Standard Patch (Retail Pack)
• Design: Target
• Colour: Multicolour
• Material: Polyester
• Style of attachment: Sew-on
• Dimensions: Size varies with design (approx 100mm × 100mm square, 100mm × 50mm rectangular, or 90mm diameter circular)
• Great for: The Who fans, mod-culture collectors, denim jacket customisation, gig-battle vests

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Items in stock at our UK shop are dispatched in 1–2 working days. You'll see this under the Add to Bag button when you pick your size.

All other items come from our licensed partner's warehouse and are dispatched in about 5 working days (up to 10 at busy times).

UK delivery is Royal Mail Tracked, usually 2–4 working days after dispatch, and free on UK orders over £40. Delivery costs are shown at checkout.

All items are dispatched from the UK.