Throw on the The Who Long Live Rock Denim Jacket (Back Print) in blue cotton denim — officially licensed The Who merchandise carrying the Long Live Rock title across the full back panel.

Long Live Rock was the Pete Townshend track that gave the 1979 documentary The Kids Are Alright its closing statement, and the phrase has since become one of the band's shorthand catalogue slogans alongside My Generation. Rendered in bold type across a denim back panel it reads as classic-rock declaration, a piece for fans who want a Who piece that isn't leaning on the mod-target or Union Jack imagery.

Unisex cotton denim body with a back print, chest and side pockets, and a button-front closure. Available in a blue colourway. Wear open over a band tee so the back graphic stays visible, or layer over a hoodie for gig-day styling.

• Rockoff officially licensed product
• Style: Unisex Denim Jacket
• Design: Long Live Rock
• Design Features: Back print
• Colour: Blue
• Material: Cotton denim
• Great for: The Who collectors, classic-rock wardrobes, gigs, daily wear

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Order processing times: Most orders are processed within 5 working days, however, during busy times it could take up to 10 working days. Once the order has been processed it will be dispatched for shipping.

How long does shipping take?

In stock items will be dispatched as soon as it has been processed. 

Please note, we do not stock all 8000+ items, and have to order from our licensed partner at times which could cause a slight delay. We will however, get the item to you as quickly as possible. Once the item has been received we will dispatch it within 2 days.

Will I need to pay customs fees?
Customers are responsible for any customs fees incurred (only applicable when ordering internationally). All items are dispatched from the UK.