Fit into Mod-era typography in soft-style cotton. The Who T-Shirt: Elevated Target is officially licensed Who merchandise in a black colourway, plotting the target roundel across the chest with the wordmark elevated above it.

The Who target roundel traces back to the band's mid-1960s Shepherd's Bush Mod origins, printed on scooters, parkas and sleeve inserts across the era and preserved through Live at Leeds and the Quadrophenia touring cycles as the band's on-sleeve shorthand. The Elevated Target design lifts the wordmark above the roundel for a fresh vertical stack.

Standard unisex short-sleeve cut in soft-style cotton with the Elevated Target graphic anchoring the chest. Available in a black colourway, layers easily under a jacket or open shirt through the year for the Mod-era catalogue fan.

• Rockoff officially licensed product
• Style: Unisex T-Shirt
• Design: Elevated Target
• Colour: Black
• Material: soft-style cotton
• Great for: The Who fans, Mod-era heritage collectors, target-roundel motif collectors, black tee wearers

Yes, all of our products are 100% genuine and officially licensed

Please refer to our size chart located above the buy button. It can also be found on the left-hand side of the screen on some devices. We recommend measuring an item you love and then comparing the measurements to the size chart.

Items in stock at our UK shop are dispatched in 1–2 working days. You'll see this under the Add to Bag button when you pick your size.

All other items come from our licensed partner's warehouse and are dispatched in about 5 working days (up to 10 at busy times).

UK delivery is Royal Mail Tracked, usually 2–4 working days after dispatch, and free on UK orders over £40. Delivery costs are shown at checkout.

All items are dispatched from the UK.