Grab the The Who T-Shirt: Maximum R&B in black soft-style cotton — officially licensed The Who merchandise carrying the "Maximum R&B" tour phrasing and 1960s poster typography across the front.

"Maximum R&B" is one of the earliest phrases The Who put on their live posters: it ran through the Marquee Club residency in London in late 1964 and stayed attached to the mod-era touring circuit right through the run-up to My Generation (1965). The typography on this tee references that same graphic-design register: thick sans lettering, poster-scaled hierarchy, an inheriting of British mod-visual language.

Available in a black colourway on soft-style cotton, this unisex short-sleeve tee runs a regular fit with a crew neckline. Good picking for a Quadrophenia rewatch, mod-era listening sessions, or an everyday classic-rock layer.

• Rockoff officially licensed product
• Style: Unisex Short-Sleeve T-Shirt
• Design: Maximum R&B
• Colour: Black
• Material: soft-style cotton
• Great for: The Who fans, mod-era collectors, Quadrophenia rewatch nights, classic-rock rotation

Yes, all of our products are 100% genuine and officially licensed

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All items are dispatched from the UK.