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Wear the most enduring symbol of British mod culture with the The Who T-Shirt: Target Classic, officially licensed black soft-style cotton carrying The Who's RAF-roundel mark.

The Who adopted the RAF roundel in the mid-sixties, with bassist John Entwistle wearing one on a Union Jack jacket as the band's mod identity coalesced. The target became visual shorthand for both the band and the wider mod movement, still recognised on parka backs, Vespa front panels and pop-art posters six decades on.

Cut as a unisex short-sleeved tee on soft-style cotton, the shirt drapes softly on a black body with a clean front print.

  • Rockoff officially licensed product
  • Style: Unisex Short-Sleeve T-Shirt
  • Design: Target Classic (RAF roundel, mod-era)
  • Colour: Black
  • Material: Soft-style cotton
  • Great for: daily wear, gigs, mod & sixties collectors

The Who T-Shirt: Target Classic

SKU: WHOTEE01MB02
Regular price $31.13
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Wear the most enduring symbol of British mod culture with the The Who T-Shirt: Target Classic, officially licensed black soft-style cotton carrying The Who's RAF-roundel mark.

The Who adopted the RAF roundel in the mid-sixties, with bassist John Entwistle wearing one on a Union Jack jacket as the band's mod identity coalesced. The target became visual shorthand for both the band and the wider mod movement, still recognised on parka backs, Vespa front panels and pop-art posters six decades on.

Cut as a unisex short-sleeved tee on soft-style cotton, the shirt drapes softly on a black body with a clean front print.

  • Rockoff officially licensed product
  • Style: Unisex Short-Sleeve T-Shirt
  • Design: Target Classic (RAF roundel, mod-era)
  • Colour: Black
  • Material: Soft-style cotton
  • Great for: daily wear, gigs, mod & sixties collectors

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